Inside The William Fan Pop-Up: Genius Marketing Served Cold
William Fan always knows how to throw a good event – whether that’s a show or a pop-up, the designer and his team know what’s up and what the fashion crowd wants – often before they know it themselves. I enjoyed last season’s show at the Berliner Philharmonie so much that I was almost sad the brand chose to host a pop-up instead of presenting a collection on the catwalk this season. That is until I got the details and went to check it out for myself. Let’s take a look inside the William Fan Gelato pop-up, shall we?
William Fan – Berlin Fashion Week’s Incomparable
“Fashion is the most powerful art there is: It’s movement, design and architecture all in one.” – B. Waldorf. Berlin Fashion Week took over the capital on the first weekend in February and if you didn’t go to the William Fan show – are you even anyone in fashion? But just in case you missed it…