Inside The William Fan Pop-Up: Genius Marketing Served Cold
William Fan always knows how to throw a good event – whether that’s a show or a pop-up, the designer and his team know what’s up and what the fashion crowd wants – often before they know it themselves. I enjoyed last season’s show at the Berliner Philharmonie so much that I was almost sad the brand chose to host a pop-up instead of presenting a collection on the catwalk this season. That is until I got the details and went to check it out for myself. Let’s take a look inside the William Fan Gelato pop-up, shall we?
Fashion First Aid: Clara Colette Miramon’s SS26 Show Was a Stylish Emergency
Cue the siren: The models for the Clara Colette Miramon SS26 show emerge from an ambulance to strut down the catwalk only to pause on a hospital bed or pilates reformer. What imagery.