Summer 2025 is about to take off and with a societal trend of tending back to childlike fun and play as could be seen in the mega trend of Labubu’s and designers presenting almost satirical collections that brought back the fun into fashion, it seems as if the summer of 2025 is inviting all of us to grab our sand buckets and flee into our sand castles – with a global housing crisis and the economy starting to look worse every day, this might actually provide a cost-efficient solution for all of us.

With TikTok videos of Gen Z asking to play mermaids, I couldn’t help but wonder: Why not? Designs inspired by the sea during summertime are nothing ground-breaking; however, this season, brands have outdone themselves.

Do you want to play mermaids? Here is how to get the look right…

For the Serendipitous Siren

Without trying, her utter elegance lures in people from the land.

Skirt: Missoni. Earrings: Martha Calvo Shoes: Roberto Cavalli. Shades: Chloé via FarFetch

For the Nefarious Nymph

She goes to the club, dancing with some sailors but ultimately just there to have a good time.

One-piece: Versace via Farfetch. Bracelet: Chloé via MyTheresa. Shoes: Elisabetta Franchi via FarFetch. Earrings: Jennifer Behr via FarFetch

For the Mysterious Mermaid

She may seem straight-forward but if you think about it, do you actually know anything about her?

Bralette: Elisabetta Franchi via FarFetch. Skirt: Zimmermann. Earrings: Self-Portrait via FarFetch. Shoes: Jacquemus via FarFetch

For the Nomadic Nixie

While her body may be underwater, her head is in the clouds.

Dress: Pucci. Bag: Serpui via FarFetch. Shoes: Aquazzura via MyTheresa. Ring: Ole Lynggaard

For the Wandering Water Spirit

She is as enchanting as elusive – stay save when trying to follow her.

Dress: Cult Gaia. Earrings: Jennifer Behr via Farfetch. Bag: Prada via FarFetch. Ring: Irene Neuwirth via FarFetch

So, do you want to play mermaids? My mum says it’s okay, if your mum says it’s okay!

Lead Image Courtesy of Instagram @cultgaia